Iće i piće

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Broj 11 Prosinac 2008.

Blagdanski jelovnik uz novi broj časopisa Iće&piće

U predblagdansko vrijeme, kad iz izloga trafika viri mnoštvo naslovnica s kolačima, Iće&piće odlučilo je krenuti putem bakalara. Iako su oba posjeta Norveškoj, zbog velike zime i lošega vremena, prošla bez velika ulova, autori nisu odustali. Porto i Vicenza pokazali su se uspješnijim odredištima, a miris bakalara osjećao se na svakom koraku. Uostalom, baš kao što se ovih dana osjeća za domaćim trpezama. No, namirisalo se još štošta pa novi broj časopisa obiluje aromama mladih maslinovih ulja, kojima su se poigrali naši najpoznatiji šefovi kuhinja. Njihove recepte svakako iskoristite pri kreiranju blagdanskog jelovnika, a maštu će probuditi i priče iz srca Slavonije, gdje se kolači još pripravljaju po tradicionalnim recepturama. Dakle, spoj tradicionalnog i modernog ovih je blagdana dobitna kombinacija, koja uz birana vina ukupni doživljaj može samo pojačati.

Partnerstvo za 10 (tisuća)!

Pod ovim sloganom omogućili smo našim partnerima nov i originalan koncept suradnje – dostavu časopisa ciljanim skupinama kojima se žele obratiti porukama na posebno otisnutim koricama, dok je knjižni blok časopisa za sve primjerke istovjetan (uključujući i one u slobodnoj prodaji). Partneri pokrivaju troškove časopisa i dostave na 10.000 (!!!) adresa koje su odabrali (od restorana do ljekarna), pa smo time ujedno od ovog broja udvostručili (!) nakladu! Za razliku od onih koji smatraju da je višestruko napuhavanje svojih naklada moralno neupitan i dopušten čin, mi odgovorno i s jamstvom stojimo iza navedenih podataka. Možda i zato s veseljem čekamo EU i dolazak agencije koja daje vjerodostojne podatke o nakladama tiskovina... Naši se planovi polako ostvaruju.

I druga kalendarska godina ostaje za nama. Zahvaljujemo svima kojima svojom postojanošću činimo veselje i želimo sve dobro!

D. F.

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